mobily

Easy Transport For
People With Disabilities

iPhone 13 Pro

UX / UI Design

intro

<span data-metadata=""><span data-buffer="">About 15% of the population
The world has a disability

Over 1.5 million people with disabilities live in Israel

Group 8917
the Problem

<span data-metadata=""><span data-buffer="">People with disabilities find it difficult to use public transport services efficiently

XMLID_28_
Challenges (1/2)

<span data-buffer="">Linguistic simplification<span data-metadata="">

All content should be simple and clear. highlight everything important

and without using very common word abbreviations

Group 9007
<span data-metadata=""><span data-buffer="">challenges (2/2)

<span data-buffer="">All limitation must
be answered<span data-metadata="">

Assistance from stewards – without phone coordination

Bus drivers signaling When getting on/ off the bus

<span data-metadata=""><span data-buffer="">Market Research (1/2)

<span data-buffer="">Ordering taxi? only by
your wheelchair size<span data-metadata="">

avoid ordering the wrong taxi, choose your size or add

your wheelchair.avoid ordering the wrong taxi, choose

your size or add your wheelchair.

Group 8808
<span data-metadata=""><span data-buffer="">Market Research (2/2)

<span data-buffer="">Regulation? It is in
the hands of the users<span data-metadata="">

You can send a complaint directly from the application to the

Ministry of Transportation

User Research (1/2)​

<span data-metadata=""><span data-buffer="">The Waze principle

People would prefer suggestions for an optimal

departure time than being stuck in traffic jams (62%)

Group 8990
Users Research (2/2)

<span data-metadata=""><span data-buffer="">different disabilities have
different preferences

There fore, we will adjust travel/walking routes for

the disability that accompanies them